Genre: Horror - Target audience and research 

I searched around on the BBFC (British Board Of Film Classification) website to find out about the genre of horror and the particular target audience that it is aimed at. I found that in the  and 90s, the Friday 13th, Nightmare On Elm Street and Scream series, as well as recent 21st century remakes of The Texas Chainsaw Massacre, (the original having been rejected on film in 1975 before finally being rated 18 uncut on film in 1999), and Dawn Of The Dead have proved hugely successful with newer, younger audiences, r establishing the horror genre as a top box office draw. 

The successful Saw and Hostel series and other works which would now be described as 'torture porn' illustrate how horror film-makers have raised the bar with ever stronger horror and gory images.This shows that although horror films are rated by companies such as the BBFC as high age ratings, younger people are still viewing them. Horror elements in films, especially those aimed at younger audiences, are treated with great caution. Many children enjoy the excitement of scary sequences, but where films are targeted at a younger audience, age rating decisions will take into account such factors as the frequency, length and detail of scary scenes as well as horror effects, including music and sound, and whether there is a swift and reassuring outcome.