Thursday 26 March 2015

Genre: Comedy - Target Audience 

The target audience of a comedy film is very dependant on the content of the film. For example children’s films labelled as PG’s or U’s can have comical scenes in which would link it to the comedy genre the films would appeal to young children as well as parents as they are often family film, however the audience would be completely different for a comedy film labelled as a 12 or a 15, these films have the target audience of the certificated age given to the movie as the base, the movies are likely to appeal to people over the labelled age of film simply because comedy has a large target market appealing to larger proportion of the comedy theme market. The final age partition of the comedy target audience is 18 certificates, these film although still based around comedy are often more explicit in terms of language and scenes, making the film heavily aimed at the over 18s.

Comedy can also be divided by the type of comedy for example spoofs may appeal to some of the comedy target market as the style of genre is tailored towards a certain area of the comedy market excluding some age groups and preferences of the comedy genre. In turn this may make the movie popular with its specific target market for instance ‘Superbad’ this film audience has been refined to a teenager/young adult audience.


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